Knowing this, Station Manager can build improvement plans based on their knowledge, supported by data.
The maturity of passenger-related insights is generally low, in comparison to train movements insights. JNCTION has worked with mobile network providers to explore providing these insights with some success. By combining train movements data from TRUST and SMART with passenger count data.
Difficulty: High
The data available to the industry can answer some questions at certain granularity. Passenger data is not as mature as train movements data.
Data: Low
Train movements data readily available, not the same in terms of accessibility/granularity for passenger data.
Scalability: Low
The methodology could be replicated across the network but need manual adjustments for location specific nuances.
Maturity: Low
JNCTION has worked with mobile data with some success.