London Overground (LOROL) Website Design: Case Study
London Overground Rail Operations Ltd (LOROL) is the train operating company responsible for running the London Overground network under a Concession Agreement with Transport for London (TfL). TfL and LOROL work closely to deliver high quality rail services.
LOROL's previous website was several years old and was quite difficult to navigate and maintain. LOROL's brief was for a new site with a clean and simple to use design, which could be easily updated by the marketing and HR teams. Around half of the visits to the site are from potential employees seeking employment with the company, and the site needed to be integrated with the HR 'Taleo' system.
We were selected to build the new site based on an attractive new design for the website using our custom in-house Cadenza content management system (CMS).
The site was well received by both the LOROL board of directors and users.
Our relationship with LOROL has flourished and we have delivered a number of digital software projects for the organisation, including the award-winning LOROLpedia knowledge app, the LOROL Driver App and the DART: Darwin Alerts and Reports Tool.